With many small businesses scrambling to carve out a market share of their own in the wake of the COVID-19 pandemic, it is no surprise that the landscape of e-commerce has become increasingly competitive. More and more small businesses are seeing the value in the various digital marketing methods thought to be suitable only for medium to larger enterprises.
Techniques like SEO are now within reach, even for the smallest of businesses with limited budgets. It just takes a few more steps and quite a bit of elbow grease, but here are some strategies to consider when using SEO strategies for your business:
Make your website mobile-accessible
The majority of inquiries and searches are now made on smartphones, and as such, it is important to make yourself as accessible as possible to mobile devices. Not only will doing so, make your website more convenient to the average user, but you will also be giving it the capacity to rank better on the SERPs.
Google, for example, prioritizes mobile-accessible websites by indexing them above others that are not. The best thing about making your site mobile-friendly is it is not all that difficult to do so.
Take the User Experience (UX) into account
Statistics have shown that even a one-second delay in the load time of a website can cause up to a 7% drop in conversions. For any business, that is a devastating number of transactions that they end up missing.
Tools such as PageSpeed can be used to determine the parts of your website that need tweaking in order to load more quickly and smoothly, so you can benefit from that 7% boost in conversions.
The UX doesn’t stop there. Try to put yourself in a prospective customer’s shoes to see if accessing and navigating your website is simple and easy. If the answer is no, then some major tweaking might be in order in terms of site design.
The aesthetic quality of a website also matters as many consumers actually determine legitimacy and trustworthiness of a company based on the quality of their web design.
Local SEO strategies are your best friend
The importance of local SEO is particularly noteworthy for businesses that have a brick-and-mortar location to accompany their website. Before even thinking about expanding to a larger market, it is good for any business to capture the local area’s interest. And the wonderful thing about locational SEO is that it takes very little effort but can yield fantastic results.
Make sure to register your enterprise with Google My Business (GMB) and to explore the features of that service to make sure your business ranks highly in your area.
It is certainly challenging on a budget of a small business to employ digital marketing strategies, but it is not impossible. The right strategies and a fairly dedicated effort can be enough to take your business to the next level, but it does take a fair amount of focus and time. With these previously mentioned strategies, you could reach more of your target market and make more profits in the process.
If you’re looking for more resources and articles on SEO strategies writing, why not check out the rest of our articles on SEO Service? As a reliable resource, we want to make that information available to you. Every business deserves to know how they can experience SEO success!