Everyone wants more traffic to their website. Not only would it mean more opportunities to make more sales, but it can significantly improve their website’s rankings.
Speaking of rankings, the HVAC industry has relied heavily on SEO agencies to satisfy all their SEO-related needs. Unfortunately, not all SEO agencies are created equal, meaning that some websites will enjoy better strategies than others.
Are you an HVAC company looking to stand out on the internet? If so, we highly recommend putting effort into local SEO. This is because your business will mostly serve your local area, and focusing your SEO on your location will provide better results. With that in mind, here are a few tips on how you can make the most out of your local SEO!
1. Utilize GMB
The best way to maximize your local SEO is to set up a GMB (Google My Business) account. In it, you can set up your NAP information (name, address, and phone number). These are important so that users who search for local HVAC business will find you and get the relevant information they need to contact you directly.
With that in mind, make sure that your NAP information is accurate and up to date. This includes using your current and actual business name, address, and phone number. If there are any updates to be made, make sure to make the necessary changes immediately. Also, keep in mind your NAP information may be present on other platforms like Yelp. Make sure all of these are accurate so as not to confuse your clients and customers.
2. Get reviews
Many customers and clients rely on reviews to decide which companies are worth working with. While you may think that having no reviews is better than having bad reviews, think again. They are essentially just as damaging to your business. In fact, having no reviews at all might be a little more destructive than having a few bad reviews.
With that in mind, do your best to get your clients and customers to review your services. If they have reviewed you well, thank them. If a review is negative, you can address it by graciously replying to them and pointing out how you will improve your services. If you run into toxic reviews, be sure to ignore them, as they are not worth fighting.
3. Create a dedicated location page
At this point, you may already have a website set up to advertise and sell your services. You may also have already included your company’s location somewhere on the website to tell customers where they can find you. If this location information is not yet on a dedicated page, we highly recommend that you make it that way. That way, you can rank for different locations much more effectively. Also, this allows you to dedicate different pages for different services, keeping your website user-friendly.
Through these efforts, your HVAC business can rank highly in your local area. If you are still having trouble maximizing your local SEO, take the time to consider the SEO agency you are working with. Make sure they are familiar with your industry so that they can offer you the best SEO strategy to boost your online presence.
HVAC SEO offers digital marketing services, such as PPC, SEO, and content marketing, for HVAC service providers in the US. If you need HVAC SEO services, contact us today and let us maximize your online presence.