Pay-per-click, also known as PPC, is a digital marketing method in which you, the business, would pay the advertisers for every time an ad is clicked. Essentially, rather than trying to earn those website visits organically, you are just paying for them instead.
While this might sound relatively affordable (since you’re only paying for each click), costs can quickly accumulate, especially when a lot of people click on your ads. For this reason, you would want to ensure your PPC campaign is a success, bringing in the results you want it to deliver in order to boost your business and make the most of your investments.
So, how do you make a successful PPC campaign? By applying some of the same principles of SEO!
1. Schedule your advertisements
While you might think that having your ads up 24/7 is the most efficient way to go about digital marketing, it is quite the opposite. That is because different times of day will bring different results, and having your ads up and running during times where there is barely any activity can unnecessarily waste your budget.
Of course, in order to find the right times, you will need to have a campaign running for a while. Once you have collected enough data, you can then get to schedule your ads. With tools like Google Analytics, figure out which times of day your ads receive the most amount of activity. With the data at hand, adapt your schedule accordingly.
2. Create compelling headlines
While the written content in your PPC ads is valuable, it is more important to focus on their headlines. That is because the headline is the first thing your audience will see. This means that if your headlines are dull and unattractive, audiences will not bother clicking on your ads, let alone read its contents.
If you have already created amazing headlines, there are a few tips to remember about your ad copy. For instance, you should be utilizing at least one keyword that is relevant to the page it leads to and it must also contain a CTA (call-to-action) to provoke an action. Finally, including information such as your business address and any additional info will give your potential audience the details they need should they want to reach out to you.
3. Utilize keywords
Speaking of keywords, the more the keywords your website (and PPC) has, the more visible it becomes on a search engine. Of course, this does not mean you should stuff those with random keywords. Instead, you should use specific keywords that relate to your business.
This is important because keywords are what will help connect what the user wants with what you offer. If a customer is looking to purchase car parts, for instance, and your keywords are relevant, then they will likely click on the ad to find precisely what they need. Otherwise, they will not bother.
With that said, figure out your keywords. You can do this in several ways, such as analyzing the keywords your competitors use as well as using SEO tools to help you discover more keywords.
Remember these tips when you go about your PPC campaign, and we guarantee that your efforts will bring about the results you are looking for.
If you are still having trouble with your campaign, there are advertising agencies out there with expertise on the subject. With their help, you will make the most out of your PPC campaign, ensuring success and growth for your business.
Best SEO offers a myriad of digital marketing tips and tricks, from PPC to email marketing. Read our resources online now to maximize your digital marketing efforts!