When it comes to running a successful HVAC company, seamless operations and quality service are only half the battle. Knowing how to advertise your HVAC business can also attract more customers through digital marketing, which creates a stronger online presence to generate more leads and close more sales. Making the most of the digital marketing space is extremely valuable to many businesses across various sectors—and HVAC companies are no exception.
If you’re stumped with where to start for your HVAC digital marketing efforts, then here are a few ideas you can take advantage of to grow your HVAC business.
1. Use Local Search
Do not underestimate the power of local search. While you might want your business to reach as many people as possible, there’s also an effective way of marketing that limits your advertising within the local area.
Why is getting the attention of local customers so important? For one, HVAC services are more likely to serve the immediate community, so it wouldn’t make much sense to market all the way into the next town unless you can service them there, too. Local HVAC SEO marketing will also help you reach your target market better than casting a wide net and getting just a few leads!
2. Use Google Ads and Google Local Service Ads
As you gear your marketing strategy towards local qualified prospects, you’ll want to take advantage of Google Local Service Ads to generate more local leads. Doing so will help drive your HVAC advertising even if you’re on a budget. Since HVAC is a very specific industry, you can put out ads that are offered only in specific areas for your particular business.
Running Google Ads will also allow you to generate even more HVAC leads from qualified and local customers. It’s a pay per click (PPS) marketing platform that gives you the option to target your ads on several variables, including keywords, geolocation, and demographics.
3. Gather Plenty of Reviews for Your HVAC Business
These days, customers don’t just go into a purchase or a service blind; they will do their research by finding your website and social media pages to find out what other customers are saying. This is why reviews and testimonials are an important part of your digital marketing strategy. It builds your online reputation and, when done right, can help you broaden your reach.
Reviews and testimonials will also contribute to SEO for HVAC companies by improving rankings. Search engines don’t only count the number of relevant keywords you use in your content to rank you higher on search engine results pages. They also assess the legitimacy and relevance of your website by checking backlinks, among other things.
One of the ways in which they recognize websites and listings as relevant is through reviews. The more reviews you have, the better, especially if they are mostly positive. These ratings will tell search engines that this service is legitimate, thus bumping you up on results pages when people search for HVAC services in your area.
4. Create Good Content on HVAC
Good content will bring your business places if you produce original work and optimize it for SEO—and one of the avenues for featuring your business content is on your blog.
Blogging can help you stand out from your competition and build trust with customers. By writing about HVAC-related topics that matter to your local market, you can engage customers further and offer something of value to them besides your services.
Don’t forget to incorporate local keywords in your articles or blog posts. These will make it easier for those searching for an HVAC business to find you and click on your listing or website.
Marketing your HVAC business may be challenging, considering how specific your industry’s niche is. By focusing on your local community, you can find more customers to whom your business is relevant. This will ensure you get quality leads and establish you as the top-of-mind HVAC company in your area. Getting your strategy just right can be a challenge, so investing in an HVAC SEO company’s services can help you execute a well-planned strategy to set you up for success.
Here at HVAC SEO, we are passionate about sales, digital marketing, and helping business owners achieve their goals. We do SEO for HVAC companies to help them reach page one placement on search engine results pages (SERP) for HVAC related keywords in their respective cities. Contact us today to download our free guide and learn how to market your HVAC services with the best in the industry!