Search Engine Optimization (SEO) has come a long way to help businesses boost their organic search ranking, increase web presence, and drive site traffic. Online businesses know their importance, and many have incorporated various strategies in their digital marketing. In fact, the global pandemic brought by the COVID-19 crisis has even compelled businesses to try SEO as consumers have become hooked up online more than ever.
As the year 2021 has officially kicked off, expect many companies to be competing for the top spot in the Search Engine Results Pages (SERPs) environment. For this reason, you have to be on top of your game to get ahead of the competition.
In this article, we will share four SEO tips for you to implement in 2021 and beyond:
1. Pick the right URL structure
The first point to consider for your online business is to select the right URL structure based on top-level domains (TLDs), subdomains, and subdirectories, as they will help you reach out to a global audience. Of course, your decision largely depends on your available resources as well. If you’re fortunate, you may opt for TLDs, especially if you can handle various domains. Otherwise, subdomains can suffice as your next option. If these two aren’t viable and practical options for you, you may go for a subdirectory instead.
2. Keep User Experience (UX) in mind
The next thing to consider is the UX, which is vital in improving your website’s technical aspect. While content is what users are after, the technical aspects of your site can influence their decisions. For instance, a slow loading page, complicated homepage, and site with no calls-to-action (CTAs) will nudge users to “bounce” out of your webpage. For this reason, be sure that you have a well-structured site with streamlined elements and have the UX in mind when designing your website.
3. Conduct a robust keyword research
Remember that SEO won’t ever be complete without keyword research. Search terms will vary from time to time, so you have to perform this process regularly. Your ultimate goal is to look for words or phrases that your target users are more likely to use when typing on the search engine field. If possible, conduct keyword research for voice and local search starting now because 50 percent of users to utilize these platforms when looking for products or services online!
4. Utilize the E-A-T strategy
If you want to be favored by both search engines such as Google and your target market, your website must exhibit these three essential attributes: Expertise, Authoritativeness, and Trustworthiness. For this reason, when producing content pieces, be sure to be an expert on the subject, exude authority, and be highly trustworthy. All these will make your business a leader in the industry eventually through time!
At this point, you know how to improve your SEO game plan for 2021 and beyond. As outlined above, all it takes is to pick the right URL structure, have UX in mind, conduct robust keyword research, and utilize the E-A-T attributes. As the competition for the organic search ranking will continue to become stiff and tough, you must never let down your guard and hire the best SEO services that can kick your SERP ranking up a notch!
We’re a full-service digital marketing agency utilizing the best SEO platform and providing PPC, email marketing, content marketing, social media management, and conversion rate optimization. If you’re looking to take your SEO to the next level, get in touch with us today for a free SEO audit!