The rise of digital marketing has prompted many businesses to shift their promotions and advertising tactics to the internet in the hopes of attracting more customers. One industry that has jumped on this “trend” is heating, ventilation, and air conditioning (HVAC) services.
As a result, many digital marketing agencies now offer specialized search engine optimization (SEO) services for HVAC companies. However, not all of them are reputable and are merely looking to take advantage of companies’ unfamiliarity with the digital market. Some agencies promise too-good-to-be-true HVAC SEO services to companies for the sake of earning easy income.
To help HVAC companies be aware of the false marketing of SEO agencies, here are four signs you must look for to define whether an agency is reliable or cannot be trusted:
Sign #1: They offer a significantly cheaper service fee
Although digital marketing is relatively more convenient than traditional marketing, that doesn’t mean that it didn’t require extensive technical skills and expert knowledge. If an agency offers a significantly cheaper fee compared to its competitors, you might not want to work with them.
If you want to receive tangible results, make sure to invest in an agency that offers HVAC SEO marketing at a fair and respectable price.
Sign #2: They offer bulk SEO packages
Several digital marketing agencies are too eager to get clients that they offer many SEO services all at once. Some even go extreme and provide cheap SEO packages that promise great results and returns.
However, the truth is that simultaneously handling too many HVAC SEO services is likely to fail. This is because marketers won’t be able to focus on the real priority, which is SEO, as they juggle their other services such as web design, social media marketing, and HVAC PPC (Pay-Per-Click) ad campaigns.
If you want to ensure the real results, consider working with a digital marketing agency that focuses and specializes in SEO.
Sign #3: They create cheap websites
A website is an essential factor in your HVAC SEO marketing. If you see that agency has an unprofessional, badly designed, and cheap-looking website, that is a clear sign that they are not serious and dedicated to helping your business thrive in the digital market.
In case you didn’t know, a bad business website can negatively affect your online presence, causing your content to rank lower in search engine result pages (SERPs). Aside from that, it can also ruin your Google My Business listing and lower your chance of getting into the Local Map 3-Pack.
Sign #4: They insist that “organic SEO” takes too much time
Your SEO ranking may genuinely take some time, but it shouldn’t go over a year or longer. When an agency insists you wait long for the results, chances are they are not performing their job properly or effectively.
With the right tools and techniques, your website can be optimized in about six months or less, as long as everything is done following the SEO best practices. Make sure to invest in reputable agencies. Before closing a deal, read reviews and feedback about them from their previous clients.
As the digital market remains prevalent, HVAC SEO marketing continues to rise as well. Although digital marketing has been around for many years now, many business owners are not yet fully knowledgeable about the digital market. That is why many of them rely on digital marketing agencies.
To protect your business from scams and false marketing services, make sure that you work with a company that offers the best HVAC SEO services at a considerable price and delivers optimized websites in just a few months.
If you want reliable and effective HVAC SEO services, get in touch with us today. We help HVAC businesses build and establish their online visibility by providing expert and professional assistance.