Have you been spending lots of time and money on your HVAC company’s online marketing strategies, but you still can’t get desirable results? Digital marketing for these companies usually requires expertise, which is why the process isn’t always a walk in the park. However, if you’ve been doing it for some time without any significant results, the chances are that you’re probably not doing it right.
In this article, we will share four valuable tips on how you can have a solid local online presence for your HVAC company in 2020:
1. Optimize Your Google My Business (GMB) Profile
If you haven’t claimed your GMB listing yet, it’s time you do and set it up according to your company details. When you have everything done, you need to optimize it in a way to reach your target audience locally. Make use of keywords in your GMB profile and description. Aside from that, make sure you upload relevant and high-quality images as well.
2. Run Pay-Per-Click (PPC) Campaigns
HVAC companies can benefit from PPC campaigns, such as Google Ads. Through this, you’ll be able to catch customers with high-intent who are ready to call you and request for your services. If you want to be in front of these users, you need to be the first thing they see on Google, and other search engines and PPC ads are exactly what you need. Don’t worry; you don’t need to spend a fortune to run these campaigns.
Be sure to set a budget and let it work for you. Even if you start small, you can still get significant results from your campaigns, and eventually, you can add more to your budget as you grow.
3. Post On GMB
As an HVAC business, it’s important that you rank in the Google 3-pack, which is what the platform uses to display the top three results for local SERP results. If you want to achieve this, you need to be proactive with your GMB, and an effective way to be active here is to show Google that you are active. Post on listing by uploading photos of your recent projects, your staff, and even your office.
Aside from that, take a moment to reply to reviews, even the negative ones. If someone leaves a bad review on your GMB, keep in mind to still be respectful and professional when responding to them.
4. Create Service Pages
Boost your rankings by adding a page for each service that you provide. Don’t let your website have a few pages only; instead, write down all the offered services. Moreover, make sure the URL of each page is relevant to the service. From here, you must also optimize each page by using the right keywords.
At this point, you now know that many aspects go into a successful HVAC online marketing strategy. With guidance from this article, you can feel more empowered to improve your marketing strategies or choose to work with an online marketing agency specializing in the nature of your business. Indeed, not every HVAC owner is experienced and knowledgeable when it comes to online marketing, which is why you need to hire an expert who knows how to boost your rankings and acquire you with more customers. Find the right HVAC digital marketing company and watch your business get the results that you’ve always wanted!
If you are looking for reliable HVAC digital marketing services, then you have come to the right place. Whether you are looking for lead generation, social media marketing, or PPC solutions, our experts at HVAC SEO are here to create a substantial online presence for you. Get in touch with us today to get started!