If you’re running an HVAC company, your web content may not be at the top of your priority list. It may not even cross your mind – that is, until you find that your competition is getting ahead of you because they have an excellent content creation strategy in place.
Now, you may be wondering, should you be interested in working with professional HVAC SEO services? If you decide to publish content on your company website, what kind of content would work for your industry?
Let’s first address the first question. Yes, you should be interested in hiring professional services to boost SEO for your HVAC company because consumers turn to their devices and perform online searches to look for relevant HVAC services. If your web pages don’t appear in those search engine results pages, your chances of getting new customers will be slimmer! One of the best ways to dominate those results pages is by creating quality content.
What Kind of Content Should You Have?
There are different kinds of content that you can post on your website to help improve brand awareness and drive more traffic to your site. Here are five of them:
1. “Authority” Articles
As you may guess from the name, these are blog posts that help establish your company as an expert or an authority in your field. This type of article discusses a complex industry-related topic in a more in-depth manner. While prospective customers do not typically search topics like these, when they do land on your website and see these interesting articles, they’re going to be convinced that they have found a business that knows what it’s doing.
2. SEO Articles
Another form of blog posts, SEO articles, gives more focus to high-ranking keywords and ensures that they are well incorporated in the article’s entirety (about three to five mentions). The goal of having SEO articles is to land on Google’s first page for the targeted keywords. Keep in mind that these articles may be more effective when keywords with location are used as the target audience is now more specific in their searches.
3. Testimonial and Landing Page Videos
Did you know that 85% of all Internet users in the country watch online video content every month on their devices? This statistic alone should tell you how important it is to have engaging videos on your site. Testimonial videos, which can be created with your best clients’ help, are effective ways of letting potential clients know what to expect from your services. On the other hand, landing page videos can also give your audience a glimpse of what your company is all about and how you do your job.
4. White Papers
SEO blogs are often 500 to 800 words, and authority articles are at about 1000 words. White papers, which may be one of the longest forms of written content, except for eBooks, are about 3000 to 5000 words in length.
White papers may be a combination of relevant topics that you have briefly discussed in your blogs. As such, you want to expand more so that the audience will have a deeper understanding of the topics you are covering. White papers can be published at least once every quarter.
5. Case Studies
In essence, a case study is a written testimonial video but more detailed. Case studies should only be written and published with the permission of your clients and should be data-driven. You don’t have to publish case studies, but having at least three to five in a year will benefit your company regularly.
Having a solid SEO strategy and the right type of content on your website is the key to increased brand awareness and higher rankings on Google and other search engines’ results pages. By having quality content published on your website regularly, you are increasing your chances of being found by new clients.
This can all be overwhelming for you as a business owner – you do have your business to run and clients to provide services to. The thing is that you don’t need to take care of all these yourself. All you need is to have the right HVAC SEO company by your side!
We are a team of content and SEO specialists that will help your business strengthen its presence online. Aside from HVAC SEO services, we also provide social media marketing, email marketing, and PPC advertising. Get in touch with us today to learn more about our services!