Marketing is hard to do without the power of social media. Whether you admit it or not, they are here to stay – and for a reason.
Social media can influence spending. Up to 58% of people admit that social media impacts their spending habits. This is a growing trend that businesses can take advantage of social media marketing.
With so many of them out there, which are the best social media tools? What are the best free social media tools you can use?
If you’re curious, we have 16 of the best social media management tools on the market. Why are they the best? You’re about to find out.
Best Social Media Tools
When talking about social media tools, we’re looking for something that makes your job easier. It’s not all about the data or statistics, but the total automation. These tools are there to prevent you from scrambling from one platform to another.
Some of these social media management tools are there to make your marketing efforts look extra professional. Some can help you identify which social media trends are taking over. Here’s some of the best out there.
When working on your social media campaign, the last thing that you want is to keep 20 tabs open to keep up with your feed. Feedly is one of the best social feed aggregators on the internet, allowing you to group news as you want.
When using Feedly, you can combine your feeds any way you want. Follow your favorite websites, industry news and personality in a single feed. You can even discover feeds by industry, category or topic.
Feedly is free to use with its freemium model, making it one of the best social media tools. The pro version gives you unlimited sources, feeds and a way to plug the software into other workflow automation like Zapier, IFTTT, and Hootsuite.
Are you looking for what is hot on social media? Sometimes, you might miss out on all the significant trends, and you don’t want that. Your marketing should always be available to ride the new trends in your industry.
Thank goodness there’s BuzzSumo. BuzzSumo is a trend finder app. It finds the articles and blogs that are doing well in engagement analytics. The app then helps you get an idea of what type of posts generate traffic.
What we like about BuzzSumo is its flexibility. It lets you find the most shared content and the right influencers for you.
You can watch everything, from competitors to backlinks. You then get the correct data that is right for you.
Canva is one of the best free social media tools out there, and there’s a reason for that. There are so many ways to use this graphic design and campaign app. It saves you time and money.
At its core, Canva is an online graphic design tool. It lets you create social media posts, infographics, and images. It’s robust and easy to use, with many solid tools for quick edits and even changes.
What we like with the tool, however, is its broad array of templates. User-generated templates are available for many purposes.
If you’re a one-man marketing team, this is awesome. Canva can save you time and money from using more professional editing software.
Canva is free to use, with some higher features like resizing locked behind paywalls. Even then, the features on free mode are already enough for quick work.
This is one of the best social media tools online, period.
Buffer is an all-in-one social media management solution. It’s one of the best social tools out there for marketers. There are a few reasons why.
If your business has many social media accounts, Buffer lets you manage them. Queue your profile posts and plan ahead. It frees you from having to control every aspect of your business social media.
The app also has some built-in tools, so you don’t need to tab out. Some tools like photo editing, social media analytics, and collab work are there to help. If you need quick edits before you schedule your post, Buffer can work that out for you.
Unsplash is a repository of free high-def stock photos. These are robust, beautiful and professional images. You are also free to use them on FB, Instagram or Pinterest.
Stock photos can get expensive, especially if you post on the regular. With Unsplash, you get top quality licensed photos all for free.
Unsplash is one of the emerging stock photo sites on the internet. This includes sites like including Pexels and Pixabay.
The lack of watermark and licensing fees make one of the best free social media tools out there. What’s more, is that content tags and groups are per category. You don’t have to start overthinking where to find things.
Are you looking into video marketing for your social media? Video marketing can be a powerful influencing tool if you do it right. If you’re active on Instagram and want to dip into videos, Flipagram is for you.
Flipagram is a sharing app that lets you “videofy” your content. It allows you to add music, animation, and extra emojis to create fun videos for everyone to enjoy.
Flipagram is now Vigo Video, owned by the makers of TikTok, so you’re getting more out of the app for sure.
Many advanced marketers like to do full organization of their workflow. For those looking into doing that, IFTT is the right service for you.
IFTTT, short for “If This, Then That”, is a way to make all your hardware and software communicate with each other. It’s one of the best free social media tools out there, and we love it.
For example, It can connect your voice assistants to your Google Apps. It can send notes to your Slack and save it in Google Drive. You can even get turn your lights on once Uber or deliveries appear.
IFTTT is total automation for your life. It’s one of the best social media tools out there. It’s useful for life.
Google Analytics is a great way to monitor your social media marketing. Track your performance in every platform. Track everything on your website, web apps and mobile apps as well.
Collect, configure and work out your data. Set the right success indicators for your business. Use data to find the right audience for you and learn how you can reach them.
Once you do, you can set your Key Performance Indicators or KPI. This can help you create data-backed campaigns. Use the information to guide you to better traffic for your website.
Google Analytics is one of the most technical services on this list. It’s also one of the best social media tools you can use.
Half the purpose of marketing is to try to understand how people buy and engage with brands. This helps you make that easier through targeted Facebook campaigns and segmentation for your email marketing list.
Connect all your social media and learn how your audience behaves. Once you know that, you’ll better understand how they buy, how they think and what you can do to connect with them.
Twitter is one of the most potent influencer social media management tools on the internet. If you can understand its trends and how to use its analytics for your business, you’d know how to market straight into people’s lives. Followerwonk can help you do it.
Followerwonk is a Twitter analytics tool that can help you with your social growth. It lets you get specifics about your followers, from their demographics to their geolocation. It even connects you with influencers within your niche.
The analytics Followerwonk generates are usable for your marketing plans. They’re actionable, meaning you can use them and compare to many metrics out there. You can then match your activities to get bigger!
11. Click to Tweet
Click to Tweet is a great way to curate your blog posts and content into actionable and shareable quips. You can share your content with one-click boxes, getting your message out in an instant.
What we like about Click to Tweet is its ease of use. You can integrate it straight into your blog, add links that add value to your posts and even more shares. It’s one of the easiest to use generators out there, so you get more shares by making it easier for everyone to do it.
It’s one of the best SEO plugins for WordPress. Take advantage of Click to Tweet for your business.
Animoto is one of the best free social media tools you can use. Whether it’s for business or personal, this lets you build awesome quick videos for your marketing.
Much like Flipagram, you can add music for any occasion. Make quick edits, add snap filters and share your professional quality slideshows online. It’s one of the best video maker apps out there.
Animoto is a solid piece of editing software service. If you’re looking into making the most out of your social media photos, this is the right app for you.
13. AspireIQ (Formerly Revfluence)
When marketing your business, it’s important to know what your customers want. Even more importantly, who do they want to be?
Figuring out which social media influencers your customers follow can be the key to expanding your customer base. Engaging with social media influencers can get your product seen by millions.
Don’t know how to get your product into the hands of powerful social influencers? AspireIQ is an example of a platform that pairs influencers with companies. Some campaigns offer product-only exchanges in return for the influencer’s “mention” of the company.
Influencers with large followings typically expect to be paid for their posts. The price for a well-known influencer’s post can be in the tens of thousands.
However, these influencers are worth the rate. People who view their advertisement are far more likely to trust the influencer. This seems to be a more advantageous marketing plan than the average TV or radio advertisement.
Don’t know how to get an influencer to pitch your brand? Many influencer marketing websites will offer online negotiation and easy to send contracts. This website can also give you insight into the influencer’s analytics.
This ensures that your influencer selections are a perfect match for the engagement you want. You may even be surprised to find out which target influencers are already fans of your brand.
Putting a link in your bio is a great way to get your social media traffic to your homepage.
Until recently, it was only possible to display one link at a time. This often makes it difficult for users to find specific pages or products they may be looking for. The more difficult your products are to find, the less retention you’ll get from your audience.
Campsite is one of the best social media tools that allow you to bypass this inconvenience. Campsite allows you to link to a small page of links so customers can easily navigate to all pages you’d like to feature.
Lisa is a fantastic new social media tool with a unique purpose. It predicts whether your Instagram post will be well-received making it one of the best free social media tools to use. Lisa makes this prediction using algorithms that help detect which posts will perform best.
Use Lisa to help you select which image you should post on Instagram. Best of all, it’s free!
Reaching customers organically through Facebook has become more and more difficult. MobileMonkey is one of the best social media tools to help you combat that issue. This awesome tool allows you automate chatbots through Facebook Messenger. This form of outreach can allow you to grow your audience, build conversion funnels and engage more with your target audience.
Our favorite feature about MobileMonkey is how easy it is to use the chatbot builder. You can customize yours to process appointment requests, track purchases or even answer FAQ.
You can try this tool for free or upgrade to one of their paid tiers.
Best Free Social Media Tools
Are you looking for the best free social media tools out there? We have a quick list right here for you. If you’re trying to save some extra money for your marketing budget, here’s what you need:
- Canva for Online Image Editing
- Feedly for Social Feed Integrations
- Unsplash for Watermark Free Photos
- IFTTT for the Internet of Things
- Animoto for Video Editing
- Lisa for Instagram Performance
- MobileMonkey for Facebook chatbot automation
Need The Best Social Media Tools? We Can Help.
Looking for guidance from a professional ensures that you’re keeping up with trends and keeping your brand with the conversation.
Additional insight, professional guidance, and a strong campaign concept are important assets your social media marketing professional can help you with.
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