When it comes to search engine platforms, the top choice for advertising and listing business is Google. As of 2018, more than 60% of web users’ internet searches were conducted on its system. When it comes to the effectiveness of the ads, four times as many people were more likely to click on an ad they see in Google than any other search engine.
An effective way Google narrows down the search is localizing results. If your search terms include a county, city, or state, it will then display ads and listings within that general area. Getting your business to the top of that list should be your digital marketing priority.
If you want to promote your HVAC business in the highly competitive marketplace of Google, harnessing the power of local search can help you maximize your visibility. Local search is especially useful to business owners because it increases your exposure to customers within or near your geographical service area. Here are several strategies t o improve your ranking on search results:
Claim your listing on Google
When customers search for HVAC services, you want your name to be top of mind. One of the first things you should do when you want to develop your presence online is to list your business on Google. Google My Business allows you to “claim” your business listing by supplying it information such as your name, address, and category. You can also update your contact information. This tab gives customers a preview of your business and helps the engine pull up your information for users’ convenience. Keep your listing updated frequently to avoid misdirecting clients.
Take advantage of Google reviews
People tend to check for referrals when it comes to finding services to use. More than 50% of customers will not use a business if it has less than a 4-star rating. Make it a point to ask as many of your satisfied clients to leave you a review on Google as possible.
Develop your website
Setting up a website for your business is a form of taking control of your online presence. You can display your products, catalog of services, and keep your operating hours and location information updated. With search engine optimization (SEO), Google can redirect users to your site, which acts as your online storefront. It also establishes the credibility of your company and gives customers a chance to view your wares before deciding to purchase. Without a website, your customers are susceptible to wrong or outdated information about your company.
Extend your service area
When users search locally for business, Google will display the top three search results within the geographic area. You want first to make sure you have a location page that lists your business name, address, and contact information. When it comes to SEO for HVAC companies, you can try to maximize your reach by extending your services to neighboring cities. Look for under-served markets for HVAC services that your competitors have not yet breached. You will have a good chance of staying on top of Google’s location results if competition in these areas is low.
With a few useful tools, the Google platform can help you organize and display your business information. People are finding new and creative ways to get ahead on search listings. HVAC companies need to take advantage of these strategies to improve positioning at the top of the list results and to remain top-of-mind with their clients.
We provide SEO services for HVAC companies like yours. Let us help you improve your online visibility with effective digital marketing strategies. Contact us today to learn more about what we can do for you.