Email marketing has been around for more than forty years, yet it remains to be an invaluable marketing tool in this digital age. It is said to be even more effective than social media when it comes to driving purchase decisions. Studies show that 60% of consumers have purchased a...
Email marketing remains one of the most effective digital marketing channels for e-commerce businesses to engage customers, drive repeat sales and promote new products. In fact, email generates nearly $42 in revenue for every $1 spent, the highest ROI of any marketing channel, making it a crucial component of any...
Marketing automation platforms have become invaluable assets for modern businesses across industries looking to streamline their lead generation, nurturing and conversion processes with the best marketing automation software. However, with hundreds of tools and solutions flooding the martech landscape, identifying the ideal platform suited for your specific needs and budget...
Writing effective email subject lines may be the most challenging copy work you ever do. Seriously, put on your consumer hat. How many emails do you send to the trash, unopened, each day?Effective subject lines are key to ensuring emails stand out in crowded inboxes, leading to higher open rates...
Do you know that 69% of businesses use email marketing to engage with their customers and business partners. The top goals for businesses using email marketing are growing and retaining customers, increasing engagement, and selling products and services.Some people argue that the practice of email marketing is dead, but marketing statistics...