There are various digital marketing forms that businesses can utilize to achieve their goals in today’s modern era. Whether through Search Engine Optimization (SEO), pay-per-click (PPC) advertising, social media management, or content marketing, you can easily market your brand, promote your products or services, and reach out to your target market.
However, did you know that you can take your efforts to the next level by incorporating SEO into your content marketing? Some digital marketers think they must be implemented separately, but they fail to realize that these two elements are actually intertwined. Keep in mind that on-page SEO is also part of the process of creating content using relevant keywords. For this reason, both SEO and content marketing must work hand in hand.
If you’re thinking about incorporating both SEO and content marketing, here are three key steps to take:
1. Integrate SEO into your blog posts
There’s no denying the power of blogs in reaching today’s consumers. Whether you produce a promotional video about your business, an article about your products or services, or content on thought leadership in your industry, you’ll be able to reach out to your target market through relevant and valuable pieces of content.
However, the problem is that you won’t know whether or not your blog posts will reach your audience. This is where SEO comes into the picture. Through effective practices, you’ll be able to incorporate keywords that your customers are more likely to type in the search engine fields when looking for information, products, or services that your business can offer. Ultimately, a blog post will only be effective if your audience can found it.
2. Utilize SEO for your videos
Videos have long been a game-changer in the business landscape, especially being beneficial for marketing efforts. As visual materials are compelling, engaging, and easy to digest, they can easily and quickly resonate with your market. Whether you post entertaining clips to engage your audience or publish informative content to educate them, they will work wonders for your business.
In the past, SEO may not have been necessary for your video content. However, over the past years, Google announced that they have started prioritizing this content type. If you don’t optimize your videos, imagine how you’ll compromise your SERPs ranking and lose a big chunk of viewers for your valuable content!
3. Optimize your old content with SEO
Some businesses have been in the industry for many years and have long created their websites. Currently, they may already have published several content pieces on their sites, though they may not have yet boosted their online presence and driven more traffic to their sites.
Fret not; you can still catch up by updating your website and optimizing your published content pieces. First, start by conducting keyword research and integrate relevant words or phrases into them. Also, be sure to build links to establish your site authority in the long run. Finally, conduct a site audit and optimize its technical aspects by having the user experience (UX) in mind. All these best SEO practices will take your business up a notch!
At this point, you now know what key steps to take when incorporating SEO and content marketing together. All it takes is to integrate SEO into your blog posts, utilize it for your videos, and optimize it with your old content.
With all these in place, you’ll be amazed at how your SEO efforts will work wonders on your content and on your business. Ultimately, the combination of both strategies will take your digital marketing to the next level for the good of your business!
As a full-service digital marketing agency, we have the best SEO platform in the US while providing web solutions, such as SEO, PPC, email marketing, content marketing, social media management, and conversion rate optimization. If you’re looking to incorporate SEO and content marketing, get in touch with us today to have a free audit!