Pay-per-click, also known as PPC, is a digital marketing method in which you, the business, would pay the advertisers for every time an ad is clicked. Essentially, rather than trying to earn those website visits organically, you are just paying for them instead. While this might sound relatively affordable (since you’re...
Did you know that for every $1 a business spends on Google Ads it generates revenue of $2? If a listing gets five clicks, for example, it gains incremental revenue of $11. This shows you how crucial choosing the best AdWords extensions is for your business. Google is one of the most influential...
Do you shop online?Go back a few years and online shopping felt more like a special treat instead of the norm. Nowadays, over 79% of consumers in the U.S. shop online, not counting those who purchase online once in a while.This is a major factor in why Google launched Shopping...
Welcome to the world of PPC Keyword Research where you’ll learn how to find the right keywords to drive traffic and conversions to your website. Keyword research For PPC Campaign is the foundation of any successful PPC campaign which is the process of finding and analyzing the words and phrases...