Welcome to the world of SEO where a strong online presence is crucial for any business or website and the best way to improve your online visibility is the use of effective SEO strategies. But what exactly is an SEO strategy, and how can it help improve your online presence?
An SEO strategy is a comprehensive plan that outlines the steps you will take to improve your website’s search engine rankings and visibility which include tactics such as keyword research, on-page optimization, link building, and content creation.
You can’t even imagine how much of a significant impact your SEO has on your online success and how it can improve the way search engines interpret and display your content to lead to higher search engine rankings and more traffic to your website.
In this blog post, we’ll explore the basics of SEO strategy, how it works, and how you can use it to improve your online presence so read this article til the end to find out what works best for you.
What is an SEO Strategy?
SEO Strategy is a step by step process of planning and implementing the procedure of improving the Ranking of Search Engine Results Pages and increasing the traffic of a website.
An SEO strategy is a comprehensive plan for improving a website’s search engine rankings and visibility, incorporating tactics like keyword research, on-page optimization, link building and content creation.
Every SEO Expert or SEO Agency has done a lot of experiments to tell their customers or individuals who just want to learn SEO from the beginning, here are our top 8 most successful and effective SEO Strategy, which can fulfill your business goals and help you to beat the competition.
08 Steps To Create The Best SEO Strategy in 2024
Would you believe us if we tell you that all 200+ Google Ranking Factors aside, the following 8 Steps not only create the best SEO Strategy to rank but also have the power to beat the competition and create an authority within Google and your target audience.
- Step #1: Create a List of Keywords
- Step #2: Analyze Google’s First Page
- Step #3: Create Something Different or Better
- Step #4: Add a Hook
- Step #5: Optimize For On-Page SEO
- Step #6: Build Links to Your Page
- Step #7: Improve and Update Your Content
- Step #8: Find & Fix Technical SEO Issues
Step #1: Create a List of Keywords
Before you create your website or start an online blog or business, it’s crucial to find the high search volume with low keyword difficulty to target a small or specific group of people who’re interested in the information you have.
If you’re a lone wolf or don’t have a lot of resources, we want you to select a micro niche and work on it until you start to generate leads and conversions. Don’t start a blog about mobile phones because there are so many youtubers and companies in the industry and they’ll crush you without even trying. Instead select a micro niche like Mobile Accessories which have few competitors with the chances of working directly for the high tech companies around the world from home.
The best SEO Strategy we can offer is to try to focus on keywords with 1000+ traffic or search volume and 0 to 40 keyword difficulty because these keywords provide value to you and your business.
Step #2: Analyze Google’s First Page
Handsfree is an old but crucial part of mobile accessories which people still want to use and its demand is increasing till today ever since it was created. When you search for the keyword “Best Handsfree For Gaming,” you see that’s how the SERPs show you the results.
Now, you have to analyze which titles are getting more clicks and why, whether their title is engaging or their blog post has more than 3000+ words, you have to take count of each and everything to produce the best results.
Pro Tip: Add Numbers & Year in Your Titles With Your Focus Keyword & Use A Strong And Powerful Word That Engage With Your Target Audience & Offer Something Which Even A Rich Man Couldn’t Resist.
“Top 10 Best Handsfree For Gaming in 2024 At Cheap Rates”
This title is a perfect example of SEO Strategy for attracting all the rich or poor gamers who just want to purchase a handsfree for gaming purposes.
Step #3: Create Something Better Or Different
Have you ever seen a SERPs filed with the same titles and web page content again and again and again.
Key steps include creating a list of keywords, analyzing Google’s first page, creating unique or better content, adding hooks, optimizing for on-page SEO, building links, updating content, and fixing technical SEO issues.
Now the question is what can you do to rank on this keyword, will you create the biggest list of SEO Tools or you want to do something different or even better than creating a 100+ list of SEO Tools.
“Which Free SEO Tools Should I Use To Rank My Website in 2024?” We think that this type of Article can lead to more sales & conversions than all the other listicles which you probably don’t want to know because no one has the time to try each and every tool from your 100+ tools list.
Step #4: Add a Hook
Do you know that backlinks are still relevant up to this date, and have the power or ability to rank your website on the first page of SERPs, but the question is how will you get the backlinks?
Google doesn’t like the way people make backlinks back in the day when they visit websites and sign up to create an account and add a link of their website in the profile of that website. These links don’t bring trust & credibility and authority on the table that’s why Google has updated their spam policy and called all these types of backlinks spammy links.
If you want to acquire the highest quality backlinks to your site and content, you have to add a hook which not only brings the most traffic but also provides value & information to your target audience through your high quality content.
How do I create the highest quality content? Add Tables & Stats With Attracting and Eye Catching Visuals, Write the content in such a way that not only your audience can understand the information you want to convey, but they also enjoy the journey from start until they reach the end.
Step #5: Optimize For On-Page SEO
On-page SEO helps Google understand the content of a web page, meeting various search intents and attracting the target audience through engaging content, which can include visuals, well-structured headings, and optimized keywords.
In content optimization, you have to create engaging content for your target audience which not only attract their interests but also offer a brief information about a particular topic like stats, graphs, tables, and enticing visuals.
You have to optimize your content with 1 H1 Tag, Several H2 to H6 Tags, Short & Engaging Paragraphs, a promising introduction, and a conclusion which summarizes all the pain points of the article.
Make sure Google and target customers can both enjoy the depth of your content, and don’t lose your way while creating a 5000 words blog post because “Quality is better than Quantity.”
Step #6: Build Links to Your Page
Most SEOs get confused or don’t know what to do when you ask them to build high quality links to your webpage, do you ever wonder why? As We have mentioned above Google has concluded many types of backlinks into spammy links so what SEO Strategy will work best when you want to create links for your page.
Broken Link Building
Visit the websites of your competitors to find the broken links in their old content, and when you find them, email them and tell them about the issue you find in their site.
Ask them to add a new link to their content by offering a new article link with updated stats and figures so Google could easily identify your website and trust your content to build authority in your industry.
This SEO Strategy is very old school but somehow it still works, and the best part is you don’t have to ask for their help, and they will happily add your link on their webpage.
Competitor Analysis
Find the competitors who’re already ranking for the keywords you want to rank for like my focus keyword is “Gaming Laptops” and mail them the link of your blog post so they can add your article as a reference to the post or embed your link in between the article as they like. It doesn’t matter as you’ll get the backlink both ways so make sure to find the competitors who’re also finding the best sources to link to.
Step #7: Improve and Update Your Content
Every six months, Google updates its search matrices & algorithms, and prefers the new and fresh content with stats, tables, graphs, & charts so the readers can get in depth information about all topics.
Regularly updating content ensures it remains relevant and valuable, meeting Google’s preference for fresh content, thereby improving ranking positions and increasing website traffic and conversions.
You have to update your content or relaunch your old articles from time to time so Google can trust your content and move your website from last pages to the top 10 results. This will help you get the best out of your SEO Strategy while improving the ranking positions and increasing the traffic & conversions of your website.
Step #8: Find & Fix Technical SEO Issues
You have to audit your website on a weekly basis to find & fix the SEO issues you don’t know about or are intervening in your website ranking & conversion rates. Don’t let anyone locate your dead links or increase your bounce rate just because your website hasn’t had a decent SEO Audit for a long time.
We advise you to use Ahrefs, Semrush, and other SEO Tools for your SEO Audit as these tools can provide you all the information you need like dead links and pages, old or non profitable content, and all the useless information you need to fix your technical SEO issues.
Conclusion
Creating and implementing an effective SEO strategy in 2024 is essential for any business looking to improve their online presence and the first step in this process is to find keywords that your target customers search for using Google suggestions and keyword research tools.
This will help you understand what your customers are looking for and how you can best meet their needs and believe us once you have identified your target customers, create content that is different or better than the existing results. You can use charts, screenshots, graphics, and other visual elements to enhance your message and make your content more engaging and informative for your readers.
It is also crucial to optimize your content for on-page SEO factors in your SEO Strategy to improve your chances of ranking higher on Google and promoting your content is also an essential part of any SEO strategy through link building strategies such as broken link building and competitor analysis.
Finally, it is important to update and relaunch your older content to boost your organic traffic and rankings and you have to regularly update your content to ensure that it remains relevant and valuable to your readers.